Implemented SAP CX Sales & Services integrated with Sinch Cloud Contact Center for SIDF — delivering a modern, streamlined customer experience platform supported by 18 months of dedicated operational support.
The Saudi Industrial Development Fund (SIDF) is one of Saudi Arabia's most important financing institutions, supporting industrial growth across the Kingdom. As SIDF's client base grew and service expectations rose, the organization required a modern, integrated system to improve communication, streamline customer engagement, and optimize its service delivery processes. The existing tools were fragmented and lacked the scalability needed to support SIDF's expanding mandate.
Tools & Solutions implemented a comprehensive customer experience transformation for SIDF built on SAP CX Sales & Services and the Sinch Cloud Contact Center. The implementation covered full deployment of SAP CX Sales & Services for unified customer relationship management, integration of Sinch Cloud Contact Center to modernize inbound and outbound communications, seamless third-party integrations to connect SIDF's broader technology ecosystem, and 18 months of dedicated support to ensure platform stability, user adoption, and continuous improvement.
SIDF achieved a significantly enhanced customer engagement capability, with a unified platform enabling consistent, high-quality interactions across all channels. The integration of SAP CX and Sinch Contact Center positioned SIDF to serve its industrial clients with greater speed and efficiency, supporting the Fund's role in driving Saudi Arabia's industrial development ambitions.